Yan Huang @ Renderhosting

Anti-Google sentiment is stirring in many webmaster and publisher forums. I will try my best to keep this blog thread from being another conspiracy theory. Digital Point, a huge webmasters forum, has countless threads complaining about Google’s new search engine policies and Google Adsense policies. For those who do not know, Google Adsense is a PPC advertisement service that pays publishers/webmasters an un-predetermined amount per click from the user.

Revised Google Search Scheme
Google have been cooking up some new stuff in their pot of search algorithms. In the past, building back links and link exchanges was a great way to help improve Search Engine results. Having links on directories was also a good way of improving Search Engine results. Seems like that is thrown out the window by Google, as many Internet entrepreneurs learn the hard way. This has given many directory owners a 360 degrees turn, turning their page 1 Search results into out of existence on Google.

Two recent Google related threads I saw
Back links issue in Google
My site has vanished from google completely after 2 years.

DP User’s New Directory PigeonRank
Google released a joke about their new “PigeonRank” system. Here is a response by one of a directory owner on Digital Point. This guy’s new PigeonRank for his directory–check it.

Google Adsense…BAN!
It is true that many people get banned from Google Adsense for violating the TOS. However, there were also many alledged cases of users that got banned for “invalid clicks” and this could be as broad as a user with nothing better to do than to click on the advertisements multiple times. Google Adsense used to be the sanction for webmasters to go to to generate revenue, but now it seems to be a war zone. If you survive, you get rewarded with the money you earn. But if you are unlucky, your account will be terminated and the chances of an appeal is slim. Many webmasters and Internet entrepreneurs are looking at alternative PPC services such as AdBrite, Bidvertiser, ValueClick, and many lenient ones.

Flip Side of Things
It is true that Google changed their algorithms so the search results would be more naturally and less inflated with paid directories. And yes, it is true that Google is tough on Adsense to protect the interest of Adwords users. But all of this is really screwing with the webmasters and publishers–is it really right for Google to make these rapid chances without informing the web community first? Or would this be a security flaw in their algorithms?